Domino’s Pizza launched it’s “Real Beauty” campaign for pizza this week…Read the full article here. The campaign includes a website called Show Us Your Pizza where you can upload pictures of your freshly delivered Domino’s for a chance to win $500. They’re doing two things: 1) Trying to show that their pizza doesn’t need to be “retouched” to look good and 2) Effectively engaging customers with an effective web/social media strategy.
What about a “Show Us Your Smile” campaign? Wouldn’t it be great to have patients upload their own smiles along with those of friends/family etc. While the jury is still out on the success Domino’s will have, Dove’s Campaign For Real Beauty has proven that the female consumer is far more responsive to REAL people. Use those pictures in your marketing materials and I’ll bet it will make a powerful impact with both new and existing patients.