I’ve been a Hilton Diamond Member for many years and spent thousands of dollars at their hotels. And yet, this little “Guest of the Day” certificate and mug of treats made me feel like I really mattered to this Hilton property in North Carolina. Your patients probably won’t remember your clinical credentials. What they will remember are the “little things” that you and your team do, before, during and after their visit to the practice. I’m amazed at how many practices I visit that don’t consistently do the following three things:
1. Have the doctor place a brief introductory call to each new patient two days before their first visit.
2. Send a handwritten thank-you card to every new patient after their first appointment.
3. Nominate and contact a “patient-of-the-week” just to thank them for being a patient.
Remember, your patients want to know that they matter to your practice. Clinicians are sometimes more inclined to write a “big marketing check” before they look within at the little things they could do to stimulate new patient flow and increase patient retention. Start practicing these three simple things and watch the difference it can make in your practice.