Dental Economics Articles
by Kristie (Nation) Boltz

Dental Economic Articles by Kristie Nation

Leveraging social media dynamics when marketing to women

TODAY’S WOMAN IS ANYTHING BUT TYPICAL. She can’t be pigeonholed into a “feminine” demographic to be marketing to as if she were June Cleaver. Women today participate in every facet of culture, and they handle the bulk of family finances – especially when it comes to health-care decisions. How do you connect with the women of today and convince them that your practice is the right option?

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Have your New Year’s promises fallen flat? Make social media resolutions that actually stick

THE NEW YEAR IS A TIME FOR RESOLUTIONS—making them, trying to keep them, and (all too often) giving up before January is over. Maybe you decided that 2017 would be the year for social media and your practice, but now you’re realizing that it’s already February and your well-laid plans still haven’t materialized.

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Creating dental practice social content that succeeds

IS YOUR DENTAL PRACTICE creating content that succeeds online? Web-based content often has a specific audience that can be carefully targeted. You can even build your own audiences from scratch. The kind of content you create will determine both its reach and its shelf life, as well as the appeal it has for your prime demographic. How do you make the most of every piece of content you post?

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Using instagram for your dental practice

ARE YOU USING INSTAGRAM FOR YOUR DENTAL PRACTICE? If not, perhaps you should be. Of the 2015 Fortune 500 companies, 250 are using Instagram—double the number from 2013.1 If subsidiaries are included, Fortune 500 companies’ usage of Instagram this year actually exceeded their usage of Facebook and Twitter for the first time.

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Managing online and social media reviews of your practice

WE CONSTANTLY TALK ABOUT HOW IMPORTANT it is for your dental practice to “dominate” the first page of Google search results – with your website itself, your social profiles, and the online reviews your patients post. Of these, the first can be controlled by your practice, and the second can be managed if you claim your profiles and work to create high quality content . . . but what do you do when online reviews turn negative?

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Promoted and sponsored social posts: Can your practice benefit?

ORIGINALLY, SOCIAL MEDIA WAS A WAY TO GET “FREE” VISIBILITY and publicity for your practice. Of course, nothing is ever free, and the cost of social media over time and/or the cost of hiring a social media manager still existed. However, with Facebook, Twitter, and other platforms shifting to a “pay-to-play” environment, marketing on social platforms has changed.

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‘Paying to play’ on Facebook: Is it right for your practice?

THINGS HAVE CHANGED A LOT ON FACEBOOK over the past 36 months. The most obvious change was the rise of paid content promotion; between July 2012 and July 2013 alone, paid reach increased by 221%.1 If your dental practice was doing well on Facebook, then suddenly saw ROI dropping, it could be time to change strategies. If you haven’t done much practice marketing on social media but are ready to start, consider allocating a budget for Facebook post promotion.

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