Dental Economics Articles
by Kristie (Nation) Boltz

Dental Economic Articles by Kristie Nation

‘Paying to play’ on Facebook: Is it right for your practice?

THINGS HAVE CHANGED A LOT ON FACEBOOK over the past 36 months. The most obvious change was the rise of paid content promotion; between July 2012 and July 2013 alone, paid reach increased by 221%.1 If your dental practice was doing well on Facebook, then suddenly saw ROI dropping, it could be time to change strategies. If you haven’t done much practice marketing on social media but are ready to start, consider allocating a budget for Facebook post promotion.

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The power of the #hashtag: Will it work for your practice?

AS AN ENGAGED MEMBER of today’s digital and “social society,” you probably already know what a hashtag is. Hashtags are everywhere, bringing diverse audiences together over common interests ranging from brand names (#Nike) and popular television series (Netflix’s #OITNB) to marketing campaigns (Subway’s #JanuANY) and more. Hashtags provide a quick, recognizable way to bring diverse audiences together over a common interest.

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Millennials, social media, and your practice

Does your practice do an acceptable job of reaching out to millennials? After all, they aren’t just the parents of pediatric patients; they might be your patients, too. They live, breathe, and communicate on social media, and if you hope to stay relevant, you have to connect with them using their preferred media channels and tactics.

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The truth about how social media influences your online search results

MYTH: Having a lot of followers and links back from social media will make your practice’s website appear higher in search rankings.
TRUTH: According to Matt Cutts (who works as head of the webspam team at Google), Facebook likes and Google+ links don’t affect how your website does in search rankings. There are still some who insist that they can see a connection, but as Matt is fond of saying, “Correlation does not necessarily equal causation.”

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