When your team understands marketing, EVERYTHING gets easier

I know you are NOT thinking about marketing right now.

You’re finalizing last-minute shopping lists, RSVPing (or politely declining) the 14th holiday party this week, and juggling the year-end responsibilities of being a business owner, a parent, and a steward of your community.

It’s a lot.

I sugared four trays of cranberries yesterday between Zoom calls and found myself stretching while upside down and blowdrying my hair while listening to the latest Mel Robbins podcast. This is what we do.

And yet…in just a few weeks, you’re going to make the grand commitment that THIS is the year you finally get your team to play the role they can — and should — play in attracting and retaining high-value patients.

Most dental practices don’t struggle because they aren’t doing enough…

They struggle because their team doesn’t actually understand how marketing works — or the role they personally play in it.

And when that happens, growth either:

  • doesn’t happen at all, or

  • feels heavy, chaotic, and unpredictable.

When I’m in rooms with dental teams, there’s always an “aha” moment:  Marketing is a TEAM SPORT.

And like any sport, athletes need:

  • a great coach

  • a training plan to follow

  • and time to practice getting better

    That’s exactly why I created
    The CMO Academy.

By the end of the Academy, your team will stop asking…

  • “What should we do?”

  • “When are we going to find time for this?”

  • “Why do we have to do this now?”

And start saying:
“Here’s how we move this forward.”

Because marketing isn’t a department.
It’s a culture.

Six sessions.
All Fridays in 2026.
You can block them now.

Imagine what would happen if you committed to this in 2026:
Better patients.
Better team.
Better practice.

Period.
Register NOW
Register NOW

These photos capture the joy and energy of our team training sessions at some amazing offices we work with!
If you’d love an in-person experience,
click the link below to chat with me 🙂
Click here to start a conversation.