What is a CMO?

A CMO is a Chief Marketing Officer.

What is a CMO?

A CMO is a Chief Marketing Officer.

It's the person in the company, large or small, whose primary responsibility is to "facilitate growth and increase sales by developing a comprehensive marketing plan that will promote growth and create a competitive advantage… More specifically, the CMO is in charge of developing the strategy."

The most important word is STRATEGY.

Strategy session for dental marketing team

Your practice needs a unique and progressive marketing STRATEGY to attract high-value patients and maximize your return on investment (ROI).

You don't have the time or expertise to create this STRATEGY.

That's where Kristie can help.

She'll start with an in-depth analysis of your unique practice - new patient flow, new and existing patient revenue, high-value patients, procedure mix, insurance participation, attrition rate, and more.

Next, she'll look at your current marketing activities - branding, advertising, digital, social, word-of-mouth, and community involvement.

She'll dig into the details - the stuff you don't have time for or don't know where to find.

She'll look at demographics and trends.

She'll ask you questions you may have never considered.

She'll get you to identify both your short and long-term practice goals.