Workshops

Workshops

CMO Mindshift: Your First Five Moves Before You Spend Another Marketing Dollar

Receive the tools you need to attract and retain high value patients FOR FREE.
In this CMO virtual practice experience, we will explore how to lay the groundwork for the year ahead, without heavy lifting, without gimmicks, and without stressing out your team. You’ll learn the 5 next moves you need to make to CONSISTENTLY IMPROVE your ROI from EVERY marketing dollar, not just in the next 12 months, but year over year into the future.
Strategy session for dental marketing team

CMO Mindshift: Your First Five Moves Before You Spend Another Marketing Dollar

75 min
Wednesday Jan 3, 2024
5:30 pm EDT

Attendance is FREE - Register HERE

CMO Mindshift: Your First Five Moves Before You Spend Another Marketing Dollar

Receive the tools you need to attract and retain high value patients FOR FREE.
In this CMO virtual practice experience, we will explore how to lay the groundwork for the year ahead, without heavy lifting, without gimmicks, and without stressing out your team. You’ll learn the 5 next moves you need to make to CONSISTENTLY IMPROVE your ROI from EVERY marketing dollar, not just in the next 12 months, but year over year into the future.
Strategy session for dental marketing team

CMO Mindshift: Your First Five Moves Before You Spend Another Marketing Dollar

75 min
Friday October 28, 2022
12 noon EST

Attendance is FREE - Register HERE

How to Identify, Cultivate and Reward Your First Class Cabin

How to Identify, Cultivate and Reward Your First Class Cabin

Many dental practice owners don't need more patients. They need more of the RIGHT KIND of patients.

And you don't have to invest tens of thousands of dollars in advertising, digital funnels, Social Media, SEO, or PPC to get them. You just need to identify, cultivate and reward your first-class cabin.
In this 3-hour CMO Virtual Workshop, Kristie will teach you how to

Identify
Cultivate
Reward

your dental practice's First-Class Cabin. Believe it or not, it's not just the "big cases" that belong in the front of the plane. You'll learn how to:

  • Quickly identify your first-class cabin patients
  • Reward the right patients with "surprise and delight"
  • Integrate a "first-class" strategy into your practice culture
  • Execute marketing activities that attract the right kind of patients
  • Improve marketing ROI
Strategy session for dental marketing team

How to Identify, Cultivate and Reward Your First Class Cabin

3 hours
Friday November 18, 2022
12 noon EST

This interactive virtual workshop is $297 and limited to 10 registrants.

REGISTER NOW

Many dental practice owners don't need more patients. They need more of the RIGHT KIND of patients.

And you don't have to invest tens of thousands of dollars in advertising, digital funnels, Social Media, SEO, or PPC to get them. You just need to identify, cultivate and reward your first-class cabin.
In this 3-hour CMO Virtual Workshop, Kristie will teach you how to

Identify
Cultivate
Reward

your dental practice's First-Class Cabin. Believe it or not, it's not just the "big cases" that belong in the front of the plane. You'll learn how to:

  • Quickly identify your first-class cabin patients
  • Reward the right patients with "surprise and delight"
  • Integrate a "first-class" strategy into your practice culture
  • Execute marketing activities that attract the right kind of patients
  • Improve marketing ROI
Strategy session for dental marketing team

How to Identify, Cultivate and Reward Your First Class Cabin

3 hours
Friday Feb 23, 2023
12 noon EST

This interactive virtual workshop is $497 and limited to 10 registrants.

REGISTER NOW

"This one hit home for us and really was aligned perfectly with the type of practice we want to be. I'm excited to start implementing it."

"This one hit home for us and really was aligned perfectly with the type of practice we want to be. I'm excited to start implementing it."

- Jason Kile




The CMO Academy

 

The CMO Academy

Ready to become the Chief Marketing Officer of your practice?

This 6 session immersive virtual workshop is designed for practice owners, doctors, and key team members who are ready to become your practice's next CMO.

We know you're feeling overwhelmed by all the marketing decisions that need to be made. The CMO Academy makes marketing easy. It is where you increase your marketing knowledge, gain confidence to execute, accelerate your practice growth, and discover how to crush your practice’s goals.

Ready to become the Chief Marketing Officer of your practice?

This 12 week immersive virtual workshop is designed for practice owners, doctors, and key team members who are ready to become your practice's next CMO.
We know you're feeling overwhelmed by all the marketing decisions that need to be made. The CMO Academy makes marketing easy. It is where you increase your marketing knowledge, gain confidence to execute, accelerate your practice growth, and discover how to crush your practice’s goals.
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Imagine having a solid marketing strategy that's easy and fool-proof, as well as a yearly budget to plan for what's next.

Imagine knowing exactly when to say yes or no to the "latest" thing.

Imagine improving your ROI every time you invest in a new marketing tactic.

Imagine having confidence you're advancing and succeeding each month, without wasting hours of time reviewing tedious reports, spreadsheets and dashboards

Here’s what we’ll cover

In our six-session course, you'll learn how to become the CMO for your practice!

Make the most of Q1 and maximize your marketing ROI for the rest of the year.

  • Session 1: January 19, 12 pm - 3 pm EST
    • Dental Marketing Fundamentals
    • Maximixing Your ROI
    • “Should I make this investment?"
  • Session 2: Feb 2, 12 pm - 1:30 pm EST
    • High-Value Patients: Attract, Retain and Multiply
  • Session 3: Feb 16, 12 pm - 1:30 pm EST
    • The Essentials of Design & Relationships
  • Session 4: March 1, 12 pm - 1:30 pm EST
    • Digital Marketing Do’s and Don'ts
  • Session 5: March 22, 12 pm - 1:30 pm EST
    • Community Impact & Public Relations Made Simple
  • Session 6: March 29, 12 pm - 3 pm EST
Strategy session for dental marketing team

The CMO Academy

Next session begins:  January 2024

The CMO Academy Course is $2950 and limited to 12 registrants.

REGISTER TODAYMake Your Payment

Here’s what we’ll cover

Session 1 is a 3-hour “kick-off” and all other sessions are 1 hour long.
  • Session 1: Dental Marketing Fundamentals
  • Session 2: Understanding Your Practice Data
  • Session 3: High-Value Patients: Attract, Retain and Multiply
  • Session 4: The Essentials of Design & Relationships
  • Session 5: “Should I make this investment?"
  • Session 6: “Spark” Office Hours
  • Session 7: Digital Marketing Do’s and Don'ts
  • Session 8: Test, Track, Adjust
  • Session 9: Community Impact Made Simple
  • Session 10: A Realistic Budget and Plan Designed For You, By You
  • Session 11: Creating Your Practice Marketing Routine
  • Session 12: Let's take action!
Strategy session for dental marketing team

The CMO Academy

Q1 class begins: January 20th, 2023
Q2 class begins: April 7, 2023

The CMO Academy Course is $2250 and limited to 12 registrants.
REGISTER NOW




The CMO Collaborative

The CMO Collaborative

The goal of the The CMO Collective workshops are to provide strategy and motivation to achieve your marketing goals, improve your ROI and attract high value patients each quarter.

Each week we offer a 60 minute drop-in virtual workshop to our Quarterly CMO Collective clients on a specific marketing topic. There is no additional fee required and no limit on the number of workshops you can attend each quarter. Team members and doctors are invited to join. Prior workshops include:

  • Understanding and Managing First Page Reputation
  • 3 Types of Marketing: The Good, The Bad and The Ugly
  • Google Analytics - What matters and what doesn’t
  • First Class Cabin - Good, Better, Best
  • Marketing With Meaning - Outside the Four Walls of the Practice
  • Developing a Realistic Marketing Budget
  • Creating a culture of marketing success
  • More Word-Of-Mouth: Making It Happen
  • Improving ROI in 5 Easy Steps
  • Ideal patients - How to attract, retain and multiply
  • Why internet patients aren’t bad patients
  • The inseparable link between Marketing and Operations
  • Is your hiring problem a marketing problem?
CONTACT US TO LEARN MORE

Our virtual workshops are affordable, effective and focused on results.

Our virtual workshops are affordable, effective and focused on results.