A practice wants to grow.
They care deeply about their patients.
They’re doing amazing dentistry.
But marketing feels… heavy.
It shows up as a line item on the P&L.
Something to “manage.”
Something to question.
Something to cut—or double down on—depending on the month.
So they try a new idea.
Or a new agency.
Or a new campaign.
And yet, the frustration remains.
What I’ve learned after standing alongside practices across the country is this:
Most practices aren’t wasting money on marketing because they don’t care.
They’re wasting time and money because marketing lives outside the team instead of within it.
When marketing is treated like a bill instead of a behavior,
it’s always SOMEONE ELSE’S JOB.
And that’s just not true. Marketing is a TEAM SPORT.
That belief is the foundation of The CMO Academy.
This isn’t a course about flashy tactics or trends.
It’s a six-week, live experience designed to help practices:
• Move marketing off the P&L and into your team
• Focus on the metrics that actually matter – Yep, there’s math, but you won’t be overwhelmed.
• Create daily behaviors that stick.
• Attract and retain high value patients.
If you’ve ever felt like marketing was something happening around your practice instead of through your people, this was built for you.
And no, the course isn’t free, but if you wanted to “step in the shallow end of the pool” and try it out, I Invite you to join me on Friday at 12 noon EST at no charge. Register here for the first session and see if it doesn’t make a difference in your practice.
