In marketing, the best source of a new patient is word-of-mouth. Period. A personal referral is typically the most reliable marketing tactic: people trust the …
Social signals and SEO: Is there a connection?
THE PRINCIPLES OF SEARCH ENGINE OPTIMIZATION, or SEO, are ever changing. It’s getting harder and harder to “game the system,” thanks to search engines such …
Is this platform right for my practice?
LITTLE OVER A DECADE AGO, social media marketing started its rapid ascent, and companies began going online in earnest. Social media was becoming the new …
Is your dental practice using video to reach potential patients on social media?
IF YOUR DENTAL PRACTICE IS ON FACEBOOK, you’ve taken that all-important first step to social media marketing. If you’ve laid out a posting calendar and …
Is your dental practice on Instagram?
IN 2010, 97% of dentists who used social media said they used Facebook, while 38% said they used LinkedIn, and 32% said they used Twitter.1 …
How specialty dental practices can leverage LinkedIn
When it comes to social media marketing, Facebook and twitter are the obvious choices, followed closely (and in ever-increasing numbers) by Instagram. But where does …
Organic versus paid social media marketing for dental practices: Dos and don’ts for 2018
MORE THAN TWO BILLION PEOPLE use social media every day. Facebook holds the largest market share at just over 18%.1 If your practice is active …
Can you use social media to increase dental patients’ lifetime values?
FROM A DENTAL MARKETING PERSPECTIVE, dental practices need to achieve two goals: patient acquisition and patient retention. Social media can help with both goals but …
The social connection to your dental practice’s digital marketing plan
SOCIAL MEDIA isn’t a standalone solution for online dental practice marketing. Social media should be part of a comprehensive digital marketing strategy, and it doesn’t …
Do I have time for social media for my dental practice?
MANY DENTISTS are initially attracted to social media because they get the impression that it is free. But nothing is really free, and it’s important …