LITTLE OVER A DECADE AGO, social media marketing started its rapid ascent, and companies began going online in earnest. Social media was becoming the new word-of-mouth, and not participating in the conversation meant not being able to control it.
LITTLE OVER A DECADE AGO, social media marketing started its rapid ascent, and companies began going online in earnest. Social media was becoming the new word-of-mouth, and not participating in the conversation meant not being able to control it.