THINGS HAVE CHANGED A LOT ON FACEBOOK over the past 36 months. The most obvious change was the rise of paid content promotion; between July …
The power of the #hashtag: Will it work for your practice?
AS AN ENGAGED MEMBER of today’s digital and “social society,” you probably already know what a hashtag is. Hashtags are everywhere, bringing diverse audiences together …
Content, content everywhere: How can your practice get noticed?
Getting your practice’s content published is only half of the battle; getting it read is the other half. While creating and publishing high quality content …
Millennials, social media, and your practice
Does your practice do an acceptable job of reaching out to millennials? After all, they aren’t just the parents of pediatric patients; they might be …
What social media will and won’t do for your practice
SOCIAL MEDIA HAS BECOME one of the most important marketing channels in today’s highly competitive digital media landscape. However, if you are planning to make …
YouTube: The tool your dental practice might have missed
Are you using YouTube to promote your practice online? If not, you could be missing out on one of the most effective visual tools available. …
Creating captivating, shareable content to promote your practice
As you take your dental practice into the world of modern marketing, you’ll receive a lot of conflicting information. Parsing the value of your competing …
The truth about how social media influences your online search results
MYTH: Having a lot of followers and links back from social media will make your practice’s website appear higher in search rankings. TRUTH: According to …
Is your practice using social media to market to women?
Is your practice missing out on targeting social media’s most important demographic? If you aren’t using your platforms to target women, you could be missing …
4 steps to increase Facebook engagement for your practice
You’ve set up your practice’s Facebook page. You’ve managed to get patients and community members to “like” your page. You’ve even ( finally!) gotten a …