The truth about how social media influences your online search results

MYTH: Having a lot of followers and links back from social media will make your practice’s website appear higher in search rankings.
TRUTH: According to Matt Cutts (who works as head of the webspam team at Google), Facebook likes and Google+ links don’t affect how your website does in search rankings. There are still some who insist that they can see a connection, but as Matt is fond of saying, “Correlation does not necessarily equal causation.”

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