The power of the #hashtag: Will it work for your practice?

AS AN ENGAGED MEMBER of today’s digital and “social society,” you probably already know what a hashtag is. Hashtags are everywhere, bringing diverse audiences together over common interests ranging from brand names (#Nike) and popular television series (Netflix’s #OITNB) to marketing campaigns (Subway’s #JanuANY) and more. Hashtags provide a quick, recognizable way to bring diverse audiences together over a common interest.

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