Social media is a billion dollar business. Facebook alone has a user base that would rank third in population if it were a country. Twitter …
Social media and blogging go hand in hand
In the world of online marketing, content and interaction work in tandem to attract and keep the attention of your audience. The three most valuable …
Understanding the ROI of social media – both online and offline
The return on your investment in social media can be huge, not just in terms of online engagement, but also in the value that translates …
A like is only a like – Facebook insights and your practice
With Facebook revamping every few months, it’s hard to keep up with the changes and understand exactly what’s available on the platform or how to …
Is your social media effective? Eleven steps to success in 2012
You have determined that your practice needs to be visible online. You understand the need to participate in social networks. But do you understand how …
Evaluating your social media for 2012
What did you accomplish in the way of social media in 2011? By now, your practice should be online and expanding as you make connections …
Social media and negativity
The pastime formerly known as brand bashing has hit the web and exploded, and the ability of anonymous individuals to trash a practice makes many …
How to get your dental practice into the “In” group
Online marketing on Facebook and other social media sites is a lot like … trying to work your way into one of those high school …
Your one-page social media “pocket guide”
The time to start seriously dedicating yourself to social media is now. The number of people who make choices influenced by social media continues to …
Six tips for Facebook success for dentists
Dentists traditionally shy away from online media because they do not understand how it works or they think they do not have time. Neither of …