Understanding the ROI of social media – both online and offline

The return on your investment in social media can be huge, not just in terms of online engagement, but also in the value that translates to offline benefits and getting patients into your practice.

According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic by investing just six hours a week in social media. Whether you ask a social savvy in-house team member to manage your practice business page, or pay a third party social media firm to increase brand visibility, you can expect your returns to make the effort and expense worthwhile.

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