What you can do to make a difference in your practice – seven steps to social success

If you have not yet brought your dental practice into the age of social media, you’re missing out on one of the strongest forms of community outreach and word-of-mouth marketing that exists.

Social media is used by 67% of U.S. adults who spend time online (with the 18 to 49 age bracket close to 80%). Studies show that more than 70% of adults online use the Internet to look for medical-related information. One in four of these use social media specifically to gather recommendations and reviews for service providers.

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