IN 2010, 97% of dentists who used social media said they used Facebook, while 38% said they used LinkedIn, and 32% said they used Twitter.1 …
How specialty dental practices can leverage LinkedIn
When it comes to social media marketing, Facebook and twitter are the obvious choices, followed closely (and in ever-increasing numbers) by Instagram. But where does …
Organic versus paid social media marketing for dental practices: Dos and don’ts for 2018
MORE THAN TWO BILLION PEOPLE use social media every day. Facebook holds the largest market share at just over 18%.1 If your practice is active …
Can you use social media to increase dental patients’ lifetime values?
FROM A DENTAL MARKETING PERSPECTIVE, dental practices need to achieve two goals: patient acquisition and patient retention. Social media can help with both goals but …
The social connection to your dental practice’s digital marketing plan
SOCIAL MEDIA isn’t a standalone solution for online dental practice marketing. Social media should be part of a comprehensive digital marketing strategy, and it doesn’t …
Do I have time for social media for my dental practice?
MANY DENTISTS are initially attracted to social media because they get the impression that it is free. But nothing is really free, and it’s important …
Reconciling content creation, social media, and branding for dental practices
IT’S EXCITING TO SEE a dental practice’s social media marketing begin to take shape. But it’s all too easy to allow your overall branding and …
Leveraging social media dynamics when marketing to women
TODAY’S WOMAN IS ANYTHING BUT TYPICAL. She can’t be pigeonholed into a “feminine” demographic to be marketing to as if she were June Cleaver. Women …
Have your New Year’s promises fallen flat? Make social media resolutions that actually stick
THE NEW YEAR IS A TIME FOR RESOLUTIONS—making them, trying to keep them, and (all too often) giving up before January is over. Maybe you …
Creating dental practice social content that succeeds
IS YOUR DENTAL PRACTICE creating content that succeeds online? Web-based content often has a specific audience that can be carefully targeted. You can even build …