Leveraging social media dynamics when marketing to women

TODAY’S WOMAN IS ANYTHING BUT TYPICAL. She can’t be pigeonholed into a “feminine” demographic to be marketing to as if she were June Cleaver. Women today participate in every facet of culture, and they handle the bulk of family finances – especially when it comes to health-care decisions. How do you connect with the women of today and convince them that your practice is the right option?

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