SOCIAL MEDIA HAS BECOME one of the most important marketing channels in today’s highly competitive digital media landscape. However, if you are planning to make …
YouTube: The tool your dental practice might have missed
Are you using YouTube to promote your practice online? If not, you could be missing out on one of the most effective visual tools available. …
Creating captivating, shareable content to promote your practice
As you take your dental practice into the world of modern marketing, you’ll receive a lot of conflicting information. Parsing the value of your competing …
The truth about how social media influences your online search results
MYTH: Having a lot of followers and links back from social media will make your practice’s website appear higher in search rankings. TRUTH: According to …
Is your practice using social media to market to women?
Is your practice missing out on targeting social media’s most important demographic? If you aren’t using your platforms to target women, you could be missing …
4 steps to increase Facebook engagement for your practice
You’ve set up your practice’s Facebook page. You’ve managed to get patients and community members to “like” your page. You’ve even ( finally!) gotten a …
Social media doesn’t work for my practice! What am I doing wrong?
Have you started using social media, only to find that it doesn’t seem to be working for your practice? If so, take another look. If …
EVEN IF YOUR PRACTICE PAYS TO PLAY, SOCIAL MEDIA REMAINS SOCIAL
Social media has never really been completely free. Key social networks recently began directing their business users into a pay-to-play format that requires the users …
In social media, the more things change, the more they stay the same!
At the time of this writing, the New Year has just rolled around, and predictions for social media in 2014 are plentiful. Many will have …
The 7 things you should be doing on your practice’s Facebook page
Facebook, like all social media, is an ever-changing game. If you have not been paying attention to recent changes, you may have missed some important …