We all know that social media is an important tool for any dental practice. But many practices never go past the rudimentary steps of setting …
Your practice’s Facebook page – 7 steps to the next level!
You have probably already accepted the fact that social media, Facebook in particular, is important to your practice. But social media is not simply about …
Making the most of the 5% to 10%
Is social media replacing search engine optimization (SEO)? This is the question that many are asking. The answer is: not really. But 100% of your …
Word of mouth and social media – it’s not one or the other
There’s a common misconception that social media is the same thing as word-of-mouth marketing, and an even bigger misconception that social media has replaced word-of-mouth …
Blending online and offline tactics for your practice
Finding the perfect balance between efficiency and the personal touch can be difficult in this day and age. You want patients to have the best …
Advertising on Facebook – is it worth it for your practice?
In the past, you may have looked at social media as strictly a way to expand your “word-of-mouth” to “world-of-mouth” by using sites such as …
Social media for dental practices: no longer optional
Social media is a billion dollar business. Facebook alone has a user base that would rank third in population if it were a country. Twitter …
Social media and blogging go hand in hand
In the world of online marketing, content and interaction work in tandem to attract and keep the attention of your audience. The three most valuable …
Understanding the ROI of social media – both online and offline
The return on your investment in social media can be huge, not just in terms of online engagement, but also in the value that translates …
A like is only a like – Facebook insights and your practice
With Facebook revamping every few months, it’s hard to keep up with the changes and understand exactly what’s available on the platform or how to …