Word of mouth and social media – it’s not one or the other

There’s a common misconception that social media is the same thing as word-of-mouth marketing, and an even bigger misconception that social media has replaced word-of-mouth marketing. When you add the fact that many people do not even understand how word-of-mouth marketing works, yet want to plunge into social media as “the new and improved version,” you have a recipe for failure.

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