There’s a common misconception that social media is the same thing as word-of-mouth marketing, and an even bigger misconception that social media has replaced word-of-mouth …

Finding the perfect balance between efficiency and the personal touch can be difficult in this day and age. You want patients to have the best …

In the past, you may have looked at social media as strictly a way to expand your “word-of-mouth” to “world-of-mouth” by using sites such as …

Social media is a billion dollar business. Facebook alone has a user base that would rank third in population if it were a country. Twitter …

In the world of online marketing, content and interaction work in tandem to attract and keep the attention of your audience. The three most valuable …

The return on your investment in social media can be huge, not just in terms of online engagement, but also in the value that translates …

With Facebook revamping every few months, it’s hard to keep up with the changes and understand exactly what’s available on the platform or how to …

You have determined that your practice needs to be visible online. You understand the need to participate in social networks. But do you understand how …

What did you accomplish in the way of social media in 2011? By now, your practice should be online and expanding as you make connections …

The pastime formerly known as brand bashing has hit the web and exploded, and the ability of anonymous individuals to trash a practice makes many …