GETTING STARTED ON SOCIAL MEDIA is something you need to do for your practice, but how do you decide which platform is the right one …
4 things your practice should be doing on Facebook in 2016
YOUR PRACTICE IS ON FACEBOOK. You are trying to stay abreast of best practices and ensure that your offline and online marketing plans are cohesive. …
4 reasons dentists don’t use social media – and why your practice should
FOR MANY PROFESSIONALS in scientific and medical fields, the world of social media may seem superficial, inaccurate and overwhelming. However, being willing to navigate one …
Promoted and sponsored social posts: Can your practice benefit?
ORIGINALLY, SOCIAL MEDIA WAS A WAY TO GET “FREE” VISIBILITY and publicity for your practice. Of course, nothing is ever free, and the cost of …
‘Paying to play’ on Facebook: Is it right for your practice?
THINGS HAVE CHANGED A LOT ON FACEBOOK over the past 36 months. The most obvious change was the rise of paid content promotion; between July …
The power of the #hashtag: Will it work for your practice?
AS AN ENGAGED MEMBER of today’s digital and “social society,” you probably already know what a hashtag is. Hashtags are everywhere, bringing diverse audiences together …
Content, content everywhere: How can your practice get noticed?
Getting your practice’s content published is only half of the battle; getting it read is the other half. While creating and publishing high quality content …
Millennials, social media, and your practice
Does your practice do an acceptable job of reaching out to millennials? After all, they aren’t just the parents of pediatric patients; they might be …
What social media will and won’t do for your practice
SOCIAL MEDIA HAS BECOME one of the most important marketing channels in today’s highly competitive digital media landscape. However, if you are planning to make …
YouTube: The tool your dental practice might have missed
Are you using YouTube to promote your practice online? If not, you could be missing out on one of the most effective visual tools available. …