Promoted and sponsored social posts: Can your practice benefit?

ORIGINALLY, SOCIAL MEDIA WAS A WAY TO GET “FREE” VISIBILITY and publicity for your practice. Of course, nothing is ever free, and the cost of social media over time and/or the cost of hiring a social media manager still existed. However, with Facebook, Twitter, and other platforms shifting to a “pay-to-play” environment, marketing on social platforms has changed.

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