IT’S EXCITING TO SEE a dental practice’s social media marketing begin to take shape. But it’s all too easy to allow your overall branding and …
Leveraging social media dynamics when marketing to women
TODAY’S WOMAN IS ANYTHING BUT TYPICAL. She can’t be pigeonholed into a “feminine” demographic to be marketing to as if she were June Cleaver. Women …
Have your New Year’s promises fallen flat? Make social media resolutions that actually stick
THE NEW YEAR IS A TIME FOR RESOLUTIONS—making them, trying to keep them, and (all too often) giving up before January is over. Maybe you …
Creating dental practice social content that succeeds
IS YOUR DENTAL PRACTICE creating content that succeeds online? Web-based content often has a specific audience that can be carefully targeted. You can even build …
Using instagram for your dental practice
ARE YOU USING INSTAGRAM FOR YOUR DENTAL PRACTICE? If not, perhaps you should be. Of the 2015 Fortune 500 companies, 250 are using Instagram—double the …
Managing online and social media reviews of your practice
WE CONSTANTLY TALK ABOUT HOW IMPORTANT it is for your dental practice to “dominate” the first page of Google search results – with your website …
Which social strategy is best for your dental practice?
GETTING STARTED ON SOCIAL MEDIA is something you need to do for your practice, but how do you decide which platform is the right one …
4 things your practice should be doing on Facebook in 2016
YOUR PRACTICE IS ON FACEBOOK. You are trying to stay abreast of best practices and ensure that your offline and online marketing plans are cohesive. …
4 reasons dentists don’t use social media – and why your practice should
FOR MANY PROFESSIONALS in scientific and medical fields, the world of social media may seem superficial, inaccurate and overwhelming. However, being willing to navigate one …
Promoted and sponsored social posts: Can your practice benefit?
ORIGINALLY, SOCIAL MEDIA WAS A WAY TO GET “FREE” VISIBILITY and publicity for your practice. Of course, nothing is ever free, and the cost of …