Are people talking about your practice more than about gas prices? Word of Mouth marketing is the best way to attract your ideal new patient. …
Why didn’t you raise your hand?
At a crowded conference, when someone asks for a volunteer would you raise your hand? In her 2014 TedX Talk, Carrie Green began by asking for a …
Are you trying to build shelves with a swiss army knife?
The other day I was listening to a podcast about spreadsheets. Hang with me… Those of you who know me know that I love math. …
Where are all the unicorns?
Unicorns? Yes, unicorns. The ideal high-value patient your practice is always looking for. Everybody wants them. The ideal high-value patients. The unicorns. The ones who …
Where have all the good employees gone?
I remember 2008. And I’m sure a lot of you do too. Almost 10 years later, the American Dental Association published “The effect of the Great …
What are the values that define your practice?
How do you expect your team to personify those values daily if you can’t answer that question? How can your patients be expected to promote …
Why Word-Of-Mouth Marketing REALLY Matters Now
In marketing, the best source of a new patient is word-of-mouth. Period. A personal referral is typically the most reliable marketing tactic: people trust the …
Social signals and SEO: Is there a connection?
THE PRINCIPLES OF SEARCH ENGINE OPTIMIZATION, or SEO, are ever changing. It’s getting harder and harder to “game the system,” thanks to search engines such …
Is this platform right for my practice?
LITTLE OVER A DECADE AGO, social media marketing started its rapid ascent, and companies began going online in earnest. Social media was becoming the new …
Is your dental practice using video to reach potential patients on social media?
IF YOUR DENTAL PRACTICE IS ON FACEBOOK, you’ve taken that all-important first step to social media marketing. If you’ve laid out a posting calendar and …